alright, alright. i know it’s been a while since my last post, but since today’s a big day...i mean a really big day, I mean, it’s like the super bowl of days...oh wait.
anyway, i thought i’d go ahead and make some not necessarily, but potentially astute observations since there are some important marketing principals on display.
know your audience
btw, the giants and the patriots aren’t the only ones taking the field today. the very clever people at animal planet, clearly exploiting the adorable nature of us dogs (can you blame them?), have once again targeted the non-football enthusiast demographic with the broadcast of puppy bowl VIII (that’s puppy bowl LVI in dog years).
i bet subaru’s ad budget stretched a little further on this channel, huh? i should really audition for their next commercial. i think i'd be good on camera.
build anticipation
ok, maybe this is what people mean about when they talk about anticipation marketing. it’s fine and all, but does anyone really need five hours of pre-game analysis? bring on the commercials!
make it memorable
shelling out an average of $3.5 million for a 30-second spot, super bowl advertisers turned to the tried-and-true use of babies and dogs. i'm partial to the latter.
don't you just feel for this guy in the clip below. i've got some red muttlucks, these little booties, and i'm forced to wear them every time it snows. you have my empathy dude.
no offense to the cat lovers, but this is funny.
inspire your audience
my pick for best commercial? i’m gonna have to go with the vw ad with the highly motivated exercising dog.
in fact, yes, i do feel inspired. I think I’ll start my diet on monday.
for now, I’m gonna crack a bud and enjoy a gordita. old school.
uh hi. i'm gonzo. i'm sharon's dog. i'm the one who mostly spends my time staring at her while she works all day.
looks like those days might be coming to an end. as it turns out, she's got a new year's resolution for me.
start contributing to the workload.
how?
well, this is my new blog.
look, i'm certainly not the first dog to have to make a living. let's see...
there was eddie from frasier. wait, maybe he didn't work.
lassie, movie star, of course. cush life.
pavlov spent a lot of time in that research lab. steady work, but so repetitive.
there were those dogs playing cards. not sure you can make a living at poker.
saint bernards are always saving people in the alps.
and there was underdog. superheros have to work pretty hard saving the world from destruction.
i'm no celebrity, not really very gifted at the sciences or gambling, and i'm a little too chicken for any rescue missions.
but here's what i can do. i've learned a thing or two about marketing - mostly through osmosis sitting down here on the floor. i'm gonna share my thoughts with you about marketing and marketing type stuff.
for this first entry, i'm just trying to master my typing skills. can't reach my little paw over to the shift button, so forgive me about the caps.
Wednesday, August 8, 2012 at 10:18AM 
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