When CADsoft Consulting, a reseller of computer-aided design technology, decided to host its first annual CADfair, it looked no further than its own backyard for a venue – BankOne Ball Park, affectionately known as BOB throughout Arizona.  The event featured industry leaders, seminars, product demonstrations and exhibits.  With a unbeatable destination, and a renowned speaker secured, the promotional collateral with baseballs, tickets and trading cards fell right into place.