Browse Portfolio
people are talking

"Minneapolis Radiology just opened the doors at our new clinic, the Breast Center of Maple Grove.  With only a couple of months to prepare, I called illume marketing.  Together, we developed our hit list of marketing and communications initiatives.  I'm happy to report there's now a check mark next to each and every item.  In the end, we’ve developed a strong, clear message with bold, creative execution.  More importantly, from day one, we've got a busy clinic.  Objective met.  Thanks Sharon!"

Suzanne Bluestein
Clinic Manager
Minneapolis Radiology 
Breast Center of Maple Grove 

stay connected
search

Clinic Opening Campaign

As Minneapolis Radiology was planning the launch of a new clinic dedicated to breast care, it knew it had an opportunity to be bold.  A billboard would be the first element to go live.  A bright pink bra was certainly a departure for the medical practice, but the feedback was overwhelmingly positive.  So much so that the campaign was extended to direct mail, and print and electronic advertising – all featuring that bright pink bra.