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    <lastmod>2024-03-06</lastmod>
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      <image:title>about</image:title>
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  <url>
    <loc>http://www.illumemarketing.com/clients</loc>
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    <lastmod>2017-04-28</lastmod>
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  <url>
    <loc>http://www.illumemarketing.com/ads-and-promotion-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414368024874-SBHL74Q5D35LLP7OHF5L/image-asset.jpeg</image:loc>
      <image:title>ads and promotion</image:title>
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    <image:image>
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      <image:title>ads and promotion</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295167531-WGNPHJPH52IA6MT0P16C/promo_cadfair.png</image:loc>
      <image:title>ads and promotion - CONFERENCE PROMOTION</image:title>
      <image:caption>When CADsoft Consulting, a reseller of computer-aided design technology, decided to host its first annual CADfair, it looked no further than its own backyard for a venue – BankOne Ball Park, affectionately known as BOB throughout Arizona.  The event featured industry leaders, seminars, product demonstrations and exhibits.  With a unbeatable destination, and a renowned speaker secured, the promotional collateral with baseballs, tickets and trading cards fell right into place.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295200452-S3C3UAT2UOMRTRGHMHES/promo_kps_dm.png</image:loc>
      <image:title>ads and promotion - CLINIC OPENING ANNOUNCEMENTS</image:title>
      <image:caption>When Kovanda Plastic Surgery expanded to a second location, it announced the good news with mailings to all of its patients and to referring physicians across the Twin Cities.  In addition to a new clinic, the practice's new logo and identity also made their debut.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295228877-JUQ4710K7OPWN6UNE25W/promo_tpg_dm.png</image:loc>
      <image:title>ads and promotion - CONSULTING SERVICES DIRECT MAIL</image:title>
      <image:caption>This eye-catching campaign consisted of a series of five mailings to The Phoenix Group's target audience, subspecialty physicians and practice administrators.  Each mailing focused on a specific and timely challenge faced by those providers – and created a sense of urgency in its call to action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295289536-T6KJTNX5UC42HS9DVH4E/promo_fresco_dm.png</image:loc>
      <image:title>ads and promotion - PRODUCT PROMOTION DIRECT MAIL</image:title>
      <image:caption>A little humor goes a long way.  With each postcard in this direct mail series, Fresco Arborist appealed to its customers with a play-on-words while highlighting its product of the month.  The mailings were designed to drive traffic to the company's newly launched online store – and did.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295327218-I9B0UXEI2XCSPA0J91O8/promo_pehni_dm.png</image:loc>
      <image:title>ads and promotion - REFERRING PHYSICIAN MAILINGS</image:title>
      <image:caption>For Paparella Ear, Head &amp; Neck Institute, it's important to keep connected with referring physicians.  One way it does this is through a regular series of mailings called, Did You Know? The Latest from the Field of Otolaryngology.  The postcard-sized newsletters are brief enough as to not be ignored, but offer enough information so that they're of real value for referring physicians.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295354085-41HWGAFDWS7BEOGKNAFX/promo_pehni_coupons.png</image:loc>
      <image:title>ads and promotion - CLINICAL SERVICE PROMOTIONS</image:title>
      <image:caption>As medical practices expand their services, they often find themselves talking to a new audience.  While they may be used to communicating with referral sources, communicating with or marketing directly to patients can be a different story.  Paparella Ear, Head &amp; Neck Institute understands the distinctions – and the value of offering real value for patients.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295379523-UYS0C52Q227V6R2YL9YW/promo_mra_girls.png</image:loc>
      <image:title>ads and promotion - HEALTHCARE SCREENING EVENT PROMOTION</image:title>
      <image:caption>Lots of women are familiar with Mani Mondays.  So why not Mammo Mondays?  Minneapolis Radiology was looking for a bold and innovative new way to encourage women to get screened for breast cancer.  Why not get together with a bunch of girlfriends and make a party out of it?  Their Girls Night Out has been a undisputed success.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295408500-BTPAJZEBPVZ6351UDWJA/promo_pehni_ad1.png</image:loc>
      <image:title>ads and promotion - HEALTHCARE EVENT ADVERTISING</image:title>
      <image:caption>More and more, patients are taking responsibility for their own healthcare, eager to learn about health issues that impact their lives.  This simple print ad was effective in helping Paparella Ear, Head &amp; Neck Institute recruit attendees for a free seminar on sleep disorders.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414541080186-GCEOJIYNCNKSN5Y3U6XN/promo_mednet_ads1.png</image:loc>
      <image:title>ads and promotion - TRADE PUBLICATION PRINT AD CAMPAIGN</image:title>
      <image:caption>With a limited budget for print advertising, it was important to MedNet Solutions that its investment make a splash and stand out among its competitors.  This campaign took inspiration from classic, familiar toys and weaved in the campaign's core message – a solution that's flexible, easy and cost-effective.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295515806-OXGWCGNDAWG77G2B8KUS/promo_mednets_ads2.png</image:loc>
      <image:title>ads and promotion - TRADE PUBLICATION PRINT AD CAMPAIGN</image:title>
      <image:caption>TRADE PUBLICATION PRINT AD CAMPAIGN As MedNet's technology has evolved, so had its message.  This campaign featured customer testimonials supporting a message that emphasized critical insight, proven technology and unwavering support – the three characteristics that distinguish MedNet from its competitors.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295562324-H7ENP4E9BRVZL6ZI248F/promo_microsol.png</image:loc>
      <image:title>ads and promotion - TRADE PUBLICATION PRINT AD</image:title>
      <image:caption>Microsol Resources is a provider of CAD-based solutions to the architectural and engineering communities.  Located in the heart of the nation’s largest architectural mecca, New York City, the firm’s clients include some of the most respected professionals in field.  This full-color ad launched a fresh image for the firm in one of the industry’s leading trade publications, giving their prospects a new perspective on Microsol.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414295594104-6DF7OB35QU19SKLKP4PJ/promo_pehni_ad2.png</image:loc>
      <image:title>ads and promotion - GENERAL INTEREST MAGAZINE PRINT AD</image:title>
      <image:caption>Paparella Ear, Head &amp; Neck Institute selected a specific issue of a local publication to run this full-page color ad.  The Best Doctors issue of Mpls St. Paul Magazine is widely recognized as having high readership and a long shelf life.</image:caption>
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      <image:title>ads and promotion</image:title>
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  </url>
  <url>
    <loc>http://www.illumemarketing.com/collateral</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-11-11</lastmod>
    <image:image>
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      <image:title>collateral</image:title>
    </image:image>
    <image:image>
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      <image:title>collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293536893-P6F8BXW23ZM1EF3VYJV4/sm_mednet_cap.png</image:loc>
      <image:title>collateral - CAPABILITIES BROCHURE</image:title>
      <image:caption>MedNet's "eClinical" technology helps pharmaceutical, biotech and medical device companies run complex clinical trials with ease.  This capabilities brochure illustrates the company's strengths, highlighting its critical insight, proven technology and unwavering support.  Testimonials from customers provide the introduction and the piece walks the reader through MedNet's solution step-by-step.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293582019-RFVNHI4XLQULDRR9U2IM/sm_mednet_cro.png</image:loc>
      <image:title>collateral - PRODUCT SHEET AND SHELLS</image:title>
      <image:caption>As a supplement to MedNet's capabilities brochure, a sell sheet was developed to showcase the benefits of their products and services for a specific target audience.  Additionally, a series of templates was created based on the core elements of the company's products and services.  This flexible and easy solution allows MedNet to create professional sales support materials like spec sheets or case studies on the fly.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293625318-ZTGE89GZODEN0HQEX76M/sm_kk_product.png</image:loc>
      <image:title>collateral - PRODUCT BROCHURE</image:title>
      <image:caption>Kinder Krowns, as the name suggests, makes dental crowns for kids.  Images of happy, smiling children were a given, of course.  But the brochure also spells out compelling product benefits, with dramatic before and after images, and challenges the reader with a strong call to action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293654190-J7ZO18WRUPF0S52JJTL1/sm_kk_newsltr.png</image:loc>
      <image:title>collateral - CUSTOMER NEWSLETTER</image:title>
      <image:caption>Kinder Krowns stays connected with its customers through its regular newsletter, Kusp Tips.  It offers the latest news in pediatric dental restorations, tips and tricks and success stories, and showcases the company’s products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293678676-2Q941Y1LNKZIUCTKD8IW/sm_fresco_cat.png</image:loc>
      <image:title>collateral - PRODUCT CATALOG</image:title>
      <image:caption>In some industries, old school works.  While others were moving to ecommerce, Fresco, a manufacturer's rep for the arborist and tree care industry, lived by the tried and true adage, know your audience.  The working arborist wasn't quite ready to go high-tech and preferred a tangible, printed catalog that could be kept in their truck and referenced when needed.  Simple product photos, concise descriptions.  Know your audience works again.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293712222-GKSCBBG1KHBQN2KKKHBN/sm_hrs_360.png</image:loc>
      <image:title>collateral - CAMPAIGN TEASER</image:title>
      <image:caption>The Heart Rhythm Society was preparing to make a shift in how they thought about and presented the numerous educational programs and resources it develops for its physician members.  It would focus on three key heart rhythm disorders and address each from all angles – a 360° approach.  Before the first major initiative launched, a teaser announcement blanketed every inch of their annual meeting, introducing all their members to the concept and the vision.</image:caption>
    </image:image>
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      <image:title>collateral - BUSINESS DEVELOPMENT SELL SHEETS</image:title>
      <image:caption>In its fundraising efforts, the Heart Rhythm Society presents potential sponsors with support opportunities for many of the programs it develops for its members.  In a series of 20+ sell sheets, each program is described in detail, with relevant background, goals and objectives, target audience, deliverables, distribution plan, promotion and evaluation strategies, and the value the program would bring to the supporter.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293786086-6BHH08LPV8O3QJWYKMVQ/sm_scholarship.png</image:loc>
      <image:title>collateral - ANNUAL REPORT</image:title>
      <image:caption>The Families of Freedom Scholarship Fund was launched by Scholarship America to support dependents of those who died or were permanently disabled as a result of the terrorist attacks on September 11.  This report summarized the first five years, showcasing just a few of the hundreds of scholarship recipients.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293850770-9TTR7BVAXWN5ZQ0ZFKSP/sm_mra_trifold.png</image:loc>
      <image:title>collateral - PATIENT BROCHURES</image:title>
      <image:caption>This specialty medical practice continues to grow by leaps and bounds.  One way Minneapolis Radiology has chosen to expand is by joining forces with other medical organizations, opening clinics as joint partnerships.  It's been a successful model, and one that presents challenges when it comes to brand and identity.  With multiple logos and color palettes, a methodology has been put in place to ensure that ALL of the various clinics are presented as members of the Minneapolis Radiology family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293876710-ZVDSHJX9MQLRVNISRA1A/sm_mra_cap.png</image:loc>
      <image:title>collateral - BROCHURE SERIES</image:title>
      <image:caption>Up to this point, neither Minneapolis Radiology nor Minneapolis Vascular Physicians had any collateral materials to share with referring physicians.  These brochures would fill that void.  They detailed the clinical and diagnostic services offered by each practice, highlighted the expertise of the physicians, and listed clinic locations with maps and contact information, making it easy to call with a referral.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414293911494-ATA3Y4NG3E3RCWZ8SQLW/sm_evergreen_sheets.png</image:loc>
      <image:title>collateral - PRODUCT APPLICATION SHEETS</image:title>
      <image:caption>Having just developed a new logo for Evergreen Medical Technologies, it was time to revamp their product applications sheets, upgrading from Microsoft Word docs.  A simple template ensures a consistent structure for a growing series of products, while the straightforward design helps to keep production costs affordable.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414294093420-M73XF6LQX6EK93AZ7XYW/other_searchamerica.png</image:loc>
      <image:title>collateral - SALES PROPOSAL</image:title>
      <image:caption>As Search America continued to expand its business, it set its sights on bringing their technology to the healthcare industry to help hospitals and health systems improve their financial performance by validating patient demographic and financial data.  The company’s growing sales force required a professional sales proposal to highlight its products and services and to demonstrate its expertise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414294138962-WQ5DXM0Y5WLDHP6C64H9/sm_vivius_manual.png</image:loc>
      <image:title>collateral - ENROLLEE MANUAL</image:title>
      <image:caption>As a provider of an entirely new kind of health insurance, Vivius understood it must be vigilant in its communications with enrollees, recognizing there was a learning curve to climb.  Its enrollee manual needed to be clear and easy to follow.  Real-life examples, case studies and checklists, all within a tiered layout, guided the user through each step of the process.</image:caption>
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      <image:title>collateral</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.illumemarketing.com/web-and-interactive-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-10-28</lastmod>
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      <image:title>web and interactive - ONLINE EDUCATIONAL WEBINAR</image:title>
      <image:caption>In the aftermath of the 2009-2010 H1N1 epidemic, the American College of Preventive Medicine hosted a webinar with leading experts on the subject.  Over 200 clinical and public health officials participated in the online debrief and "lessons learned" session.  Project management included logistics, event promotion, speaker preparation, CME coordination, and event evaluation and reporting.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414338605460-D8I32WGS3DD29RJUJ52A/interactive_pehni_web.png</image:loc>
      <image:title>web and interactive - PAPARELLA WEBSITE</image:title>
      <image:caption>Paparella Ear, Head &amp; Neck Institute's website had evolved over time, adding functionality that allows for scheduling appointments and paying bills online and viewing 3D video animations of procedures. www.pehni.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414338692189-1PK4UK9U34QZ34PAE0JH/interactive_iay_web.png</image:loc>
      <image:title>web and interactive - FLASH "INTRO"</image:title>
      <image:caption>With a name to catch anyone’s attention, this newly-formed consulting firm, It's About You, wanted to develop a website equally appealing as its name to launch its efforts.  An important element of the site is a Flash animation that introduces visitors to the company’s services – all in tune with custom music composed specifically for this presentation. Flash Intro  (There's music, careful of your volume.)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414338761635-KNK1YTDXEMWTEAAYB8GA/interactive_mednet_flash.png</image:loc>
      <image:title>web and interactive - TRADE SHOW LOOP</image:title>
      <image:caption>In their 20x20' exhibit booth, MedNet Solutions uses several flat-screen monitors for hands-on product demonstrations with attendees.  But when those stations aren't in use, they maximize the technology by running a Flash animation on a loop for passersby. MedNet Exhibit Flash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414338839459-232IDJZ377RZ51Y9DF69/interactive_cadsoft.png</image:loc>
      <image:title>web and interactive - EMAIL PROMOTION</image:title>
      <image:caption>CADsoft Consulting, a reseller of CAD design software and technology, had an incredibly unique opportunity to host a conference for its customers at BankOne Ballpark in Phoenix.  Promotion for the event, including this HTML email blast, took full advantage of the theme.  As it turns out, it was a home run!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414338869317-R6BKFBXIIMR6XT7I5BDW/interactive_vivius.png</image:loc>
      <image:title>web and interactive - CONGRESSIONAL BRIEFING PRESENTATION</image:title>
      <image:caption>As a pioneer in the consumer-driven healthcare benefits industry, Vivius needed a presentation to illustrate concepts that would be new to many.  This presentation was developed to communicate, with great simplicity, how the company offers choice, flexibility and control for participating physicians and patients.  In this case, we had about 72 hours to develop and produce the presentation before the Chief Medical Officer flew to Washington for a series of Congressional briefings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414338915874-T690UARI6HN8M3EI9ERI/interactive_soilteq.png</image:loc>
      <image:title>web and interactive - SALES PRESENTATION</image:title>
      <image:caption>Soilteq, the software technology division of Ag-Chem Equipment Company, was in need of a product presentation for a series of international sales meetings and for subsequent use by its U.S. sales force.  The creation of clear graphics and animation to depict complex technologies was a top priority.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414266423062-KVVY9GX68G6DZIC0F5TF/image-asset.png</image:loc>
      <image:title>web and interactive</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414368060539-EHDQSS2TXW3FYTRK77G4/image-asset.jpeg</image:loc>
      <image:title>web and interactive</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414337949415-9CW153SHF8XO8Y84MIWB/Header-03-03.png</image:loc>
      <image:title>web and interactive</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.illumemarketing.com/campaigns-and-special-initiatives-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414368339788-0YS2LDJ3CT9WP3LGFNPA/3042735.jpg</image:loc>
      <image:title>campaigns and special initiatives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414265582391-JT6SE1TLXNUYNX5Y0BJX/image-asset.png</image:loc>
      <image:title>campaigns and special initiatives</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414339325186-2TBN8Q0YN5HN79LAQBDP/other_bcmg_bras.png</image:loc>
      <image:title>campaigns and special initiatives - CLINIC LAUNCH CAMPAIGN</image:title>
      <image:caption>As Minneapolis Radiology was planning the launch of a new clinic dedicated to breast care, it knew it had an opportunity to be bold.  A billboard would be the first element to go live.  A bright pink bra was certainly a departure for the medical practice, but the feedback was overwhelmingly positive.  So much so that the campaign was extended to direct mail, and print and electronic advertising – all featuring that bright pink bra.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414339357492-YMLD72GOZBMW9OLY977L/other_acpm_asa.png</image:loc>
      <image:title>campaigns and special initiatives - HEALTHCARE AWARENESS CAMPAIGN</image:title>
      <image:caption>When the American College of Preventive Medicine set out to develop this awareness campaign, the goal was simple – get physicians and patients to discuss aspirin.  This alone is the most significant contributor to ensuring that patients take what for many is a life-saving aspirin a day.  To test effectiveness, the project was developed in such a way that it could be assessed much like a clinical study.  A series of resources for patients, clinicians and office staff were developed, along with implementation and training materials.  Project management included everything from coordinating a physician leader task force to editing, designing and overseeing production of materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414339429702-T3RQAB27WP7YL3OWOD72/other_hrs_sca.png</image:loc>
      <image:title>campaigns and special initiatives - HEALTHCARE AWARENESS CAMPAIGN</image:title>
      <image:caption>The mission of the Heart Rhythm Foundation is to raise awareness about heart rhythm disorders, their diagnosis and treatment.  It does so by shining a spotlight on critical issues with programs that give a strong voice to patients, the public and physicians.  Sudden cardiac arrest prevention was focus of the Foundation’s first public campaign.  At the center of the campaign was a toolkit that provided physicians with outreach tools they need to educate both colleagues and consumers about sudden cardiac arrest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414339496805-BEBLY9BMUVD5P76R23K7/other_hrs_hpconf.png</image:loc>
      <image:title>campaigns and special initiatives - HEALTH POLICY CONFERENCE</image:title>
      <image:caption>In 2005, several manufacturers of cardiac devices called implantable cardio-defibrillators (ICDs) announced major product recalls, prompting debate among the medical community, industry, policy makers and patients.  In response to this critical situation, the Heart Rhythm Society hosted an unprecedented policy conference in partnership with the U.S. Food and Drug Administration to debate the current process for device recalls and communication of product performance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414540918156-8YS1O5ZOH2GQBTNWQ5A3/other_tpg_conf-42.png</image:loc>
      <image:title>campaigns and special initiatives - HEALTHCARE CONFERENCE</image:title>
      <image:caption>The Phoenix Group, a newly formed healthcare outcomes consulting firm, launched its organization with a conference targeted to their potential clients, prominent physicians and leaders in the field of cardiac services.  Over 200 healthcare leaders attended the conference held at the Scottsdale Princess in Arizona.  When asked if they would attend the conference the following year, over 98% of the surveyed attendees responded, “Yes.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414339547992-VRF74Q289XBJECIWWXG1/other_acpm_genetics.png</image:loc>
      <image:title>campaigns and special initiatives - PHYSICIAN CME EDUCATION</image:title>
      <image:caption>Managing the development of this CME educational program, Genetic Risk, Screening and Intervention, for the American College of Preventive Medicine didn't require expertise on the topic, just project management skills.  That included organizing an advisory panel of physician experts, defining goals and objectives, guiding the content development process, coordinating faculty, managing program logistics including production and delivery, and overseeing marketing and distribution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414339580450-6TKNVZD12W3ULGIGO07T/other_vivius_analysis.png</image:loc>
      <image:title>campaigns and special initiatives - MARKET ANALYSIS</image:title>
      <image:caption>To better understand the key markets across the United States, a series of analyses were performed for the Vivius senior management team.  Reports were prepared for each of the top 40 metropolitan markets, each region of the country, and each national managed care organization and health insurance carrier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414339609953-XWPALV3SC7JFHJNZU3Z5/other_kk_booth.png</image:loc>
      <image:title>campaigns and special initiatives - TRADE SHOW BOOTH GRAPHICS</image:title>
      <image:caption>In advance of the American Academy of Pediatric Dentistry Annual Sessions, Kinder Krowns' most important event each year, the company invested in a larger exhibit space requiring all new booth graphics.  It was an outstanding opportunity to distill the company's message and showcase that message amid eye-catching graphics.  In addition to the 20' back wall, two workstations provided additional space for even more adorable smiling children.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414339649915-VTYL0328FGHA76QPKLIK/other_kk_tradeshow.png</image:loc>
      <image:title>campaigns and special initiatives - TRADE SHOW PROMOTIONAL COLLATERAL</image:title>
      <image:caption>Along with a new 20' exhibit booth, Kinder Krowns leveraged the graphics for the collateral to be given away from the booth itself.  A bookmark giveaway and a contest entry ticket covered with happy kids.  You can't go wrong with that!</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414337969585-3C0S266HT1ITJ8P1LSTL/Header-03-03.png</image:loc>
      <image:title>campaigns and special initiatives</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.illumemarketing.com/services-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414266040204-UVUOMILG0LOWFEWO7PUS/image-asset.png</image:loc>
      <image:title>services</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414367866493-29LTUFMM3N1AJDLUVV5V/3042735.jpg</image:loc>
      <image:title>services</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414284862630-3B77JZMZYEMEZDSWTOBZ/Header-02.png</image:loc>
      <image:title>services</image:title>
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  </url>
  <url>
    <loc>http://www.illumemarketing.com/test</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-10-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414367960119-KOZ1NW0JCKYR0J9GKDKU/image-asset.jpeg</image:loc>
      <image:title>logo and identity</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414265004263-23K6ATBZCPPHZQSIGY3P/image-asset.png</image:loc>
      <image:title>logo and identity</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414272277626-39JF25Y755QTPODY8RFJ/logo_kovanda.png</image:loc>
      <image:title>logo and identity - KOVANDA LOGO</image:title>
      <image:caption>As this growing specialty practice was expanding to a second clinic, Kovanda Plastic Surgery recognized that its own look could use a transformation.  Performing advanced cosmetic and reconstructive surgery, aesthetics matter.  So creating an attractive, visually appealing logo was particularly important.  Together, we refined, transformed and restored.  An identity facelift, you could say.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414272300642-MESJKDLQVOA7DDWG1AIL/logo_evergreen.png</image:loc>
      <image:title>logo and identity - EVERGREEN LOGO</image:title>
      <image:caption>No longer a start-up, and playing in an industry of big, well-established medical device firms, Evergreen Medical Technologies was ready to look the part.  Its new identity was to reflect the quality on which it had built its reputation.  The logo would be fresh, crisp, clean.  And the color palette – that was easy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414272316579-2X9Q0MVASRSAGU9LWNJU/logo_acpm.png</image:loc>
      <image:title>logo and identity - ACPM LOGO</image:title>
      <image:caption>This professional medical society was preparing for a major relaunch of its website.  After years of talking about revamping its tired, dated logo, the timing was ideal.  With the guidance and input from a task force of physician leaders, the new ACPM logo, along with a newly crafted tagline, highlighted what the organization and its members believe in so strongly – prevention.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414288170064-OCLHSB9VFIXHRN6Q0DM2/logo_carve.png</image:loc>
      <image:title>logo and identity - CARVE LOGO</image:title>
      <image:caption>Every winter, vascular specialists descend on Vail, Colorado to attend this educational conference.  The acronym is not lost on those who frequent the slopes.  While the focus of the CARVE conference is certainly Clinically Relevant Vascular &amp; Endovascular Surgery, the logo reflects post-conference activities in the Rockies.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414288198984-ESYC0YB7KT67J2EGQP57/logo_mednet.png</image:loc>
      <image:title>logo and identity - MEDNET LOGO</image:title>
      <image:caption>MedNet Solutions is in the data business.  Its technology enables pharmaceutical, biotech and medical device companies to collect, analyze and interpret loads of data from clinical studies.  For MedNet, it's the transformation of data into real, usable information that makes the difference – that’s the solution.  The logo gives a nod to that transformation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414288228764-Q8H1OQLWLZD7RAXGI2OW/logo_mplsrad.png</image:loc>
      <image:title>logo and identity - MINNEAPOLIS RADIOLOGY LOGO</image:title>
      <image:caption>As the field of diagnostic imaging was becoming more competitive, Minneapolis Radiology recognized it was time to present an updated image to both its patients and to the referring physician community.  While the logo would retain certain elements, others would be refreshed, and others – like a new tagline – would be added.  All along, they have been the go-to experts.  Now they’d look like it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414288256198-4O5T00FC7KVKD270H6VN/logo_mplsvasc.png</image:loc>
      <image:title>logo and identity - MINNEAPOLIS VASCULAR LOGO</image:title>
      <image:caption>As Minneapolis Radiology continued to expand and grow, it took the innovative and creative step to bring additional medical specialties under its umbrella.  Now with vascular surgery as part of its offering, a new affiliated practice was born.  Minneapolis Vascular Physicians would be its own distinct entity but would be part of the Minneapolis Radiology family, with a complementary logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414288281199-5O9615QH5TSTC86Y19NY/logo_nasro.png</image:loc>
      <image:title>logo and identity - NATIONAL ASSOCIATION OF SCHOOL RESOURCE OFFICERS LOGO</image:title>
      <image:caption>The National Association of School Resource Officers represents law enforcement officers who dedicate their time to ensuring the safety of children in our schools.  NASRO was looking for a logo that would better reflect the protective nature of so many of its members.  The officer standing and watching over a child hit the mark.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414288330098-KGM00SBF18W8S8WBABBG/identity_voicesol.png</image:loc>
      <image:title>logo and identity - VOICE SOLUTIONS LOGO AND STATIONARY</image:title>
      <image:caption>After creating a logo for Voice Solutions, this start-up needed to apply their new look to a whole array of materials including letterhead, envelopes, business cards, note cards, and a branded, but blank, template for developing its own sales support materials.  Now they'd sound great (that's their business after all) – and look great too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414288349790-FSIJPL8IL63JQFQ1UUPB/identity_ballantine.png</image:loc>
      <image:title>logo and identity - BALLANTINE LOGO, STATIONARY AND COLLATERAL</image:title>
      <image:caption>Ready to hit the ground running after the development of its logo, Ballantine Realty had a list of must-have items including stationary, folders, brochures and yard signs.  And, it wasn't long before they also needed a few "sold" signs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5076e2ecc4aaa97a267503b2/1414337869323-QYM8LKVL23WPIK0IJCPC/Header-03-03.png</image:loc>
      <image:title>logo and identity</image:title>
    </image:image>
  </url>
</urlset>

